Fragrance has the ability to help us explore the world with our senses and subsequently allows us to create fond memories sparked by a scent. However, one thing we know for sure is the fragrance industry lacks diversity in the perfumers and creators who craft the beautiful scents we all love. Lucky for us, there are Black pioneers—figuratively and literally—creating space within the industry.
As a beauty writer, I enjoy the options that come from traditional fragrance houses. But there is something so sweet about spritzing a Black-owned brand’s perfume on my body as I walk out the door. Over the last few years, I’ve found quite a few fragrance options that I love from Black founders. As I did the research for this story, I was elated to see the growing number of options, with some brands being sold at my favorite retailers such as Nordstrom, Sephora, and Net-a-Porter.
Below, you’ll get to know 11 Black-owned fragrance brands that are paving the way and creating unique scents that will become a part of your daily rotation.