Gaming Marketing Statistics #25: Gamescom is the biggest video game convention in terms of attendees.
According to the data by Statista, Gamescom is the biggest video game convention in terms of attendees. Its 2019 edition saw 373,000 entries over four days, reflecting the status of Germany as the fifth-biggest market for video games despite its national industry lagging in terms of output and revenue. Gamescom is closely followed by the China Digital Entertainment Expo & Conference, or ChinaJoy, which attracted 365,000 visitors in 2019 and had its inaugural four-day run in 2004. According to data by Newzoo, China was the biggest video game market in the world in 2021, with revenues of roughly $41 billion, most of which were generated by mobile games. The United States was ranked second with revenues of $36.9 billion, followed by Japan ($19.2 billion), South Korea ($6.7 billion), and Germany ($3.6 billion). As the global video game industry grows, Gamescom will likely maintain its position as the world’s largest gaming convention.