Pathlight Debuts AI-Backed Quality Insurance, Ingka Group Launches Ikea Kreativ, More News

Adobe achieves record revenue, Ingka Group debuts Ikea Kreativ for customer design planning, ActionIQ introduces CX Hub and more news.

Adobe, a digital experience software provider, reported 17% year-over-year growth for its digital experience segment in its second quarter fiscal year 2022 ended June 3.

Revenue was $1.1 billion for its digital experience software products. Digital Experience subscription revenue was $961 million, representing 18% year-over-year growth

“Adobe achieved record Q2 revenue with strong demand across Creative Cloud, Document Cloud and Experience Cloud,” Shantanu Narayen, chairman and CEO, Adobe, said in a statement. “We are winning in our established businesses and seeing significant momentum in new categories from content authoring for a broad base of creators to PDF functionality on the web to the leading real-time customer data platform for global enterprises.”

Other news from the second-quarter reporting included:

  • Adobe achieved record revenue of $4.39 billion, which represents 14% year-over-year growth
  • Digital Media segment revenue was $3.2 billion, which represents 15% year-over-year growth
  • Creative revenue grew to $2.61 billion, representing 12% year-over-year growth
  • Document Cloud revenue was $595 million, representing 27% year-over-year growth

In other digital marketing and customer experience software news…

Pathlight Adds Quality Assurance, Workforce Management

Pathlight, which provides performance intelligence, unveiled at CCW Las Vegas new additions to its platform, including AI-enabled Quality Assurance (QA) and Workforce Management (WFM). The QA platform leverages AI to automate quality assurance processes across email, chat and phone conversations. And the new Workforce Management capability will simplify scheduling and attendance, according to company officials.

“Customer expectations are higher than ever. Delivering a superior customer experience is crucial for driving loyalty and lifetime value,” Trey Doig, co-founder and CTO at Pathlight, said in a statement.

“But data silos and disconnected support platforms and processes have left businesses struggling and searching for smarter solutions to keep up with customer and business demands,” he continued. “Today we’re making it easier for CX teams to meet customer expectations while achieving greater efficiencies and business outcomes. By combining Performance Intelligence with QA and WFM capabilities, we’re streamlining customer support workflows to reduce effort, and boost performance and productivity.”

Highlights of the product update include:

  • Automatic assignments
  • Sentiment analysis
  • Phrase tracking
  • Annotations
  • Root-cause analysis
  • Grade sharing & appeals
  • Grade the grader

IKEA Launches AI-powered, Digital Experience

Ingka Group, the largest IKEA retailer, has launched an AI-driven digital design experience called IKEA Kreativ. Users can design and visualize their own living spaces through digital avenues. IKEA Kreativ leverages spatial computing, machine learning and 3D mixed reality technologies.

Ingka Group acquired Silicon Valley AI specialists, Geomagical Labs, in April 2020, which aids this new product, allowing users to:

  • Explore IKEA products in inspirational 3D showrooms
  • Design their own spaces through the IKEA Kreativ Scene Scanner
  • Add products to their cart, save their design ideas to their IKEA account for later and share design ideas

“Ingka Group is passionate about helping people create a better life at home, and we continuously look to add value to our customers’ experience, both on and offline,” Parag Parekh, co-acting chief digital officer at Ingka Group, said in a press release. “Through the innovative, intuitive technology of Geomagical Labs and simple digital experience, we believe IKEA Kreativ will break down barriers to shopping for home furnishing, empowering people to go from inspiration to reality and design their perfect home.”

Related Article: Invoca Nets $83M Funding Round, InMoment Acquires ReviewTrackers, More CX News

Speedeon Launches AudienceMaker

Speedeon, a marketing and data agency, has announced the launch of its AudienceMaker platform at the CommerceNext conference in New York City. The growth platform provides actionable data on customers and prospects.

With AudienceMaker, brands can:

  • Leverage offline and online data for omnichannel data-driven marketing campaigns
  • Create custom segments and build trigger-automated campaigns
  • Analyze the customer journey using rule-based logic
  • Improve data hygiene
  • Optimize intelligent insights and leverage data 

“Speedeon is about being three years ahead of the competition when it comes to helping our partners get a better ROI from their marketing,” Gerard Daher, chief executive officer at Speedeon, said in a statement.

ActionIQ Debuts CX Hub Product Line, Announces Rebrand

ActionIQ, which provides customer experience (CX) solutions, has announced the launch of its new CX Hub, a collection of modular solutions that give teams access to customer data to create audiences and orchestrate customer experiences. The launch of AIQ CX Hub coincides with company branding.

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