Even on TikTok, an app that has millions of users, you can spot a product or brand over and over again on completely different videos. That’s just the power of its algorithm. It starts off with one influential person, and then the next thing you know, what they’re wearing is viral. While Steve Madden has been around for years, its impact on TikTok and Gen Z is big. According to Poshmark’s April trend report, Gen Z’s search for “Steve Madden sandals” was up by 73%. While most of Gen Z can’t afford high-end designers, they’re resorting to more affordable brands like Steve Madden to tap into the latest shoe trends.
I’m deep on fashion TikTok and sometimes scroll for hours, so I, too, get influenced by what I see on my For You Page. While I tend to be a simple-shoe lover, I found myself sifting through the SM site and wanting to try out the daring styles. Maybe it’s the power of TikTok, or maybe it’s my inner Gen Z. Either way, I took four best-selling pairs and put them to the test. Keep scrolling to see my honest reviews and shop more Steve Madden styles.