Speaking of your global directory, why was it essential to create this directory of Black social media editors, writers, and stylists?
So much of the Black community was disproportionately impacted by the onset of COVID-19. and I wanted to create a resource for them. We were asking ourselves, “How do we let these women know when jobs are looking for them?” We landed on creating a platform where they can sign up, and share if they’re actively looking for a job if they’re willing to relocate, and their experience. Our goal was to give women access to the job opportunities they’re looking for and for them to get paid a fair wage.
And on the flip side, the platform is an excellent resource for companies in the fashion or media space to find talented individuals. During the rise of protests in 2020, we saw a lot of companies saying, “We’re not diverse because we don’t know where to find this talent. We can’t meet the Fifteen Percent Pledge because there’s not enough qualified talent.” And we’re like, “Enough with the excuses. It’s time to diversify your company.” So we created a recruitment directory where we’ve made it possible to have over 200 talented Black and Brown creative professionals recruited from various levels of experience. I can’t stress enough that if you are a company in the fashion or media space and are looking for creative professionals, you should sign up because this is how you find talented individuals. And we’ve already had so many incredible companies like LVMH, Who What Wear, and PopSugar that were looking to be held accountable in terms of representation and diversity within the workplace and use the directory to hire new talent. I’m so proud of that.